Excerpts from the article:
Emma Watson tells In the Gloss about her make-up routine: “There’s something about looking into someone else’s makeup bag — it’s such an intimate glimpse into their personality somehow. When I was a kid and working on Harry Potter, I would always ask the makeup artists, or just anyone, ‘Can I see your makeup bag?’ I loved exploring that way. And my other favorite thing was, while I was having my hair and makeup done, to clean and organize people’s makeup bags. So I would sit there and clean every product and put it all back together again. Anyway, it’s been a passion of mine for a long time. Recently I’ve become super interested in sustainability and transparency and understanding what I’m putting on my face and on my body. It’s been a fun little mission to see how far I can go with it… Can I create a completely sustainable wardrobe? Can I dress sustainably on the red carpet? Can I put together a hair and makeup look with completely organic products? I needed to figure out if it was achievable or not. You can’t talk the talk if you don’t walk the walk. So that’s what I’ve been discovering over the past couple of years.
At first, I didn’t really know the answer. I was doing all this research and came across Content, a cute little shop on the Marylebone High Street. Every week, I would go back and try something different, until one of the girls who works there asked if I wanted to meet Imelda Burke, who runs the store. So I went for lunch with Imelda and we became really close friends. Now I’m lucky enough to be able to text her and ask about any product I find — if she knows if it’s organic or natural or clean and all that. She actually just came out with her own book, which is amazing because she’s just done an insane amount of research. The other way I find out about a lot of my products is on Instagram. I just keep a beady eye out really… Most of my routine keeps to an 80/20 philosophy because it’s very difficult to be a complete purist, especially when working in the film industry. You can end up driving yourself a bit mad and make it more stressful than it should be…
The object for me when applying makeup is you should be able to see as much skin as possible. As I’ve gotten older, I’ve embraced my freckles much more and I want to be able to see them. When we were filming Beauty and the Beast, I insisted on keeping my freckles as a part of the movie. There are so many young girls who are going through puberty who really hate having them, so I felt the need to say that I have them and that I think the look of natural skin is beautiful. I didn’t want to get blanked out!