The casts of Pretty Little Liars and Vampire Diaries are no stranger to teaming up to support good causes, having previously worked to save dogs and support World Water Day. Now, actresses Shay Mitchell and Nina Dobrev, stars of Pretty Little Liars and the Vampire Diaries, respectively, star in an advertising campaign called “We Are Stronger Together” to support Free the Children.
The campaign encourages people to purchase Rafiki bracelets for $10 at we.org. The bracelets are handmade by women in Kenya, and a gift – water, healthcare, school supplies, healthy meals – is unlocked with each purchase. The campaign aims to help break the cycle of poverty and create a better future for partner communities of Free the Children in Kenya, India, Ecuador, Haiti, Sierra Leone, Tanzania, Nicaragua, and rural China.
Each bracelet has a unique code that allows the buyer to enter it online at trackyourimpact.com and track the gift in the community it is given to provide much needed help.
“I hope everyone joins me in supporting this campaign to help transform the lives of those who need it most,” Shay Mitchell said in a press statement. “It’s a powerful fashion statement when you wear your passion for changing the world. I’ve had the opportunity to visit Free The Children’s partner communities in Kenya and connect with the Maasai Mamas who make these beautiful Rafiki bracelets. Seeing the impact first hand is an experience I’ll never forget.”
Rafiki bracelets symbolize a movement of young people leading local and global change across North America. By spreading the message that we are stronger together, Free The Children and IPG Mediabrands hope to empower a generation to get involved in creating solutions for a better world.
“Entering our fifth consecutive year partnering with IPG Mediabrands, we are incredibly grateful to collaborate with a partner whose values align so closely to ours, and to work with a roster of world-renowned individuals who are passionate about making a difference,” Craig Kielburger, the co-founder of Free The Children, said in a press statement. “The Rafiki bracelet has become a symbol of social good that provides alternative income and opportunity to women and their families in developing communities, proving that when we all come together, we can change the world.”
Rafiki bracelets are also available at select retail stores including Walgreens, PacSun, and Nordstrom.
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