Bono To Launch Sunglasses Line

BonoBono is partnering up with Revo to launch a line of sunglasses to raise funds for people with eye problems.

The singer recently revealed that he suffers from glaucoma, an ocular disorder that causes optic nerve damage and can be associated with an increase of pressure from fluid in the eyes. He was diagnosed two decades ago but his eye condition has improved with treatment.

The glasses, part of a campaign called ‘Buy Vision, Give Sight’, aims to raise $10 million for screenings and glasses for those with ocular issues. Revo will donate $10 for each pair of glasses sold to the Brien Holden Vision Institute, an organization they have partnered with as part of the campaign.

There are 625 million people who are unnecessarily blind or suffer from vision impairment. The goal of the campaign is to create permanent and sustainable eye care services throughout the world, according to Revo. In some developing countries, there may only be one eye care practitioner per one million people. Training local people to provide eye care, exams and glasses is one of the first defenses for preventing vision impairment and irreversible eye diseases. In many under-resourced communities, vision problems go untreated. Training school teachers to identify vision problems in students and adults is just one crucial method of detecting eye health problems which, if left untreated, could lead to permanent vision loss.

Providing quality, affordable treatment that is accessible to communities is critical to reducing vision impairment and blindness. However, establishing services to provide eye care is only one piece of the puzzle. To ensure sustainability long into the future, ongoing training and support is required so that capacity is strengthened at the local level, with eye care provided by local people, for local people, and public policy on eye care can be improved.

Hundreds of millions of children and adults do not have access to eye care or a pair of glasses.

“The ‘Buy Vision, Give Sight’ campaign is a very personal one for me,” Bono said in a statement on the Revo web site. “Thanks to good medical care my eyes are okay, but tens of millions of people around the world with sight problems don’t have access to glasses, or even a basic eye test. Poor eyesight may not be life-threatening, but it dramatically affects your life and your livelihood if you aren’t able to fix it. When we met with experts, they said the number one problem is untreated poor vision, which prevents a child from learning in school, or an adult from performing their job. Sight is a human right and the ‘Buy Vision, Give Sight’ initiative will help ensure millions of people have access to the eye exams and glasses they need to see.”
“Together, Revo, Bono and the Brien Holden Vision Institute are committed to preventing vision impairment and blindness in more than five million children and adults by 2020,” Revo states on their web site.

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One thought on “Bono To Launch Sunglasses Line

  1. Pingback: Edun Helps Build Greenhouses to Feed African Children | Music In the Dark

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