Maggie Q and Elizabeth Olsen have teamed up with Kiehl’s to celebrate Earth Day. Kiel’s is donating $50,000 to Recycle Across America, a non-profit organization that is dedicated to delivering society-wide solutions to eliminate public confusion, stimulate the environmental economy and expedite progress. The funds will be used to create 65,000 standardized recycling labels to 650 K-12 schools in the United States.
The funds are being raised through the sale of Kiehl’s Limited Edition Label Art series, which features art by Maggie Q and Elizabeth Olsen. All profit, up to $50,000, will go to benefit Recycle Across America. Kiel’s has previously raised $250,000 for RAA and supplied recycling labels to school districts in San Diego, Houston, Scottsdale, Culver City, and an additional 2,000 schools throughout the United States.
“We started working with Recycle Across America in 2012 and have continued with them since,” Chris Salgardo, the President of Kiehl’s, said. “Their mission to introduce solutions that make recycling more simple, comprehensive and effective in the United States is perfectly aligned with our Recycle & Be Rewarded program. Since 2009, Kiehl’s has collected 2,500,000 empty Kiehl’s bottles from our shoppers and recycled them on their behalf, while also rewarding them with free products. It’s proven that by simplifying the process, we can truly create change. We hope to reach over 3,000,000 this year!”
The Limited Edition Creamy Eye Treatment with Avocado series features Earth-inspired designs that depict social responsibility. Both designs were created in collaboration with artist/sculptor Fernando Mastrangelo, of AMMA Studio in Brooklyn, who is known for his work with everyday materials, such as salt, coffee, and sand.
Maggie Q and Elizabeth Olsen were chosen due to their involvement in socially conscious causes. Maggie Q is an ocean and wildlife conservationist, as well as an animal advocate. She recently traveled to Vietnam to support a campaign to stop the use of Rhino horns. Olsen works with an organization that brings clean drinking water to developing nations, Charity Water.
Both actors gave brief interviews regarding their approach to beauty and conservation:
How does your approach to beauty tie in with your work as a conservationist?
Maggie Q: It’s gotta be natural. For me, the more chemicals, the worse it is for you. That seems obvious, but I don’t think people ask questions about what’s in their products or think about the idea that if you can’t eat it, you shouldn’t put it on your skin. Most of the hydration that’s absorbed in the body is through our skin, so you have to remember that as well.
For you, where did this conscientiousness stem from?
Maggie Q: My mom used to put egg whites on her face. Our parents were the first conservationists if you think about it. They didn’t waste anything. They used things in the house and didn’t buy specialty products. I learned not to waste from my parents.
It’s easy to write people off as being cheap, when it comes to conservation. But it’s not always about that.
Maggie Q: It’s not. It’s not about being cheap; it’s about being sustainable.
What sparked your label design for this limited-edition release?
Elizabeth: My friend, Fernando Mastrangelo, who is a sculptor and artist in New York. The label design is actually a picture of one of his art pieces. He created a series of really big discs and uses salt crystal, rock salt and all-natural materials in his work, so I thought it was inspired. He’s a genius.
It doesn’t seem like you lend your celebrity to many branded partnerships. What felt right about this one with Kiehl’s?
Elizabeth: No, I don’t. When they approached me about this partnership, I spoke with them about doing it with the Avocado eye cream because that’s the first product I’ve ever used when I was a teenager. There’s also nothing that’s selfish about this in any way. It helps teach children to recycle more and it’s also really nice to do something where Kiehl’s will also donate to a charity of my choice, Charity Water, as well. It all sounded like a lot of good things. Only good things could come from this partnership.
Kiehl’s retail stores will also be celebrating Earth Day with the following offers:
• Recycle & Be Rewarded: From April 22 through April 26, at all Kiehl’s retail stores, customers can receive 5 stamps for every 1 Kiehl’s empty returned (normally, it’s 1 stamp per empty), and customers who bring in an empty skincare jar or bottle from any brand will receive a deluxe sample of Kiehl’s skincare.
• Complimentary Lip Balm: From April 14 through April 27, while supplies last, customers spending $65 or more will receive a complimentary Lip Balm #1.
• 20-Minute Seated Facials & Dehydration Skin Tests: From April 22 through April 26, at all Kiehl’s retail stores, customers can experience a 20-minute pampering facial, and full healthy skin check, including skin analysis with Kiehl’s new Dehydration Analyzer Tool.
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