Kristen Bell & Neutrogena #WipeForWater Campaign

Kristen BellKristen Bell, who is a brand ambassador (that means she stars in their ads) for Neutrogena, and she has teamed up with the company to start a campaign called #WipeForWater to cut down on water usage due to the severe drought that California is suffering.

Bell made a video that explains the campaign in more detail, including the donations that Neutrogena will be making of $1 per person (up to $50,000) that takes the pledge. The money will be donated to the Nature Conservancy.

Part of the campaign is a promotion for Neutrogena’s new Purifying Makeup Remover Towelettes, which are marketed as more environmentally-friendly than washing your face with water because they’re made from 100 percent renewable fibers and biodegradable.

The governor of California, Jerry Brown, has just announced water use restrictions in the state, so the campaign can help that situation and give money to a great cause.

“I’m always looking for ways to cut corners that don’t sacrifice the things I need,” Bell said of not washing her face for the campaign. “Sometimes at the end of the day I’ll just pass out in bed, and I don’t want to get up and wash my face. Having these right there on my nightstand and knowing they’ll work just as well [as washing my face] is just a really nice option to have.”

As far as other options for cutting water use? Bell shared hers.

“I’ve been working really hard at keeping my showers to a minimum.” Bell said. “I love relaxing in the shower but it’s actually helped me streamline my day with my kids. I know I have a commitment to a shorter shower, which means my morning or nighttime routine will be simpler, which means I have five extra minutes with my kids per day.”

For more information on the campaign, visit

Join #WipeForWater this Earth Month.

Do you know that every day you can waste up to 5 gallons of water just by washing your face? This Earth Month, Neutrogena® Naturals is partnering with The Nature Conservancy to save water. So get involved. Pledge to clean your face without using water.​​

We are 2% closer to reaching our goal. Pledge to help!

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3 thoughts on “Kristen Bell & Neutrogena #WipeForWater Campaign

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