Jessica Alba and her company, The Honest Company, have teamed up with Girls Who Code, a national nonprofit organization that is working to close the gender gap in technology by encouraging girls to work with computers.
“My dreams, in creating this brand and in it coming to life, would not have been possible without technology,” Alba said in an interview with Recode. “It really evened the playing field for me to give everyone access to these safe and healthy products, no matter where you lived. So I just feel like, if we could in any way, shape, or form inspire girls to be entrepreneurs, to participate in the creation of the future, the world’s problems can be solved.”
Alba began the Honest Company after looking for products without toxins during her first pregnancy. The company now operates its own e-commerce website, as well as selling its products at Whole Foods, Nordstrom, Costco, and Target.
The Honest Company hosted one of the Girls Who Code’s first summer immersion programs in Los Angeles. Along with the 20 girls at The Honest Company, there were other girls sponsored by AT&T, Google, and The Saban Foundation. The high school students participated in a seven-week course where they studied programming languages, met with mentors and heard guest lecturers. They also took field trips to Walt Disney Studios, the Gibson Dunn law firm, and The Honest Company’s warehouse. Continue reading